Ever since I started in the world of beer branding, Roberto has always been a ubiquitous figure... or rather an apparition. Whenever I turned up to see a client or supplier, he was there. Trying, selling, testing, teaching, observing.

Alas, it was an absolute pleasure and an honour, to collaborate with such a passionate and gentle individual. This project evolved to be one of my favourites. It had all the elements I look for when a brief comes in: an honest proposition backed by the transmission of the founder’s DNA into the product.

Merchandising, advertising, logo design and labelling. Chef’s kiss!

Photography by Tom Bowen