The Sadler’s Ales rebrand was my introduction to the rewarding world of craft beer, allowing us to create new brands for a myriad of British brewers who value design. Bold, colourful, expressive with a close attention to typography.

I tend to not to blow my own trumpet but I must say the rebrand was a contributing factor to greater visibility and distribution up and down the UK and further afield.

Worked on every aspect of the brand: POS, merchandising, packaging, multichannel activation, digital media and social promotion and awareness.

A project I certainly keep very close to my heart.